Mean People vs Nice People

Running head: MEAN PEOPLE VS NICE PEOPLE MEAN PEOPLE VS NICE PEOPLE2 In life there are many emotions that one can think of many people often think of the happier emotions before thinking about the darker side of the emotion wheel. Has one ever wanted to run away from a situation not because of their surroundings but possibly because of the mean people standing in front of them? One way to get away from this situation is to nicely thank them and leave or never show up in the first place to the situation as the people may already understanding that the mean people are like that and do not want to put themselves in that surrounding or situation.The situation is clear that in this world there is nice people and mean people and that people may or may not be wired this way and throughout this, we will discover the true understanding of mean people and of nice people and how to better understand people from these points of view. Can you even imagine that you were only judged by nice or mean and nothing else mattered? Not your personality, not who you were, not all you did for the world or your friends, just if you were nice or mean.Some people find it really hard to be nice or to even play nice, they would rather be themselves and be there mean selves then to even crack a smile or show any sort of friendly nature, they just struggle with it. It is like they were born with DNA that have been given mean genes and not friendly or nice genes and want not â€Å"askmen. com†. There has been a new study about mean people and DNA and how it affect people, but it would not be a fair study without all the nice people in the world, the study with over 348 people.This study made a vivid view of what the researchers were studying and if DNA was a bad component and if it really made a true difference in this study and if DNA was at fault and if it was to blame or if there was other possiblities in life to blame. MEAN PEOPLE VS NICE PEOPLE 3 Can mean people fit in any lifesty le, from working professional, to a college professional, to a college student? Many mean people do not even realize they are mean or just brush it off there shoulders and do not onsider themselves mean but others however consider themselves not nice and consider them mean and sometimes cruel. When this survey came along the people who were asked about being mean had realized not only they were mean but were willing to share there experiences with this product to maybe help others. References askmen. com. (n. d. ). Retrieved from http://www. askmen. com/sports/news/mean-people. html (n. d. ). Retrieved from http://fox6now. com/2012/04/18/new-study-indicates-mean-people-are-born-that-way/

Destiny and Henley Essay

â€Å"Invictus† was written by Henley when he was in the hospital with tuberculosis. While in his twenties he contracted a tubercular infection that led to his leg being amputated below the knee. Later he developed the same infection in his other leg and was told it would have to be removed as well. Henley refused to have it amputated and sought the help of a doctor who had developed antiseptic medicine. Twenty months later Henley had finally recovered and was able to leave the hospital. It was during this dark time in his life when he wrote â€Å"Invictus†. When you read the poem you can see how passionate he felt: â€Å"I thank whatever gods may be / For my unconquerable soul†(Henley). Instead of falling into despair, Henley was able to be thankful that, though his body was beaten, his soul wasn’t. Even in the highest of his horrible circumstances, Henley refused to let life defeat him, but instead he rose up and fought back: â€Å"In the fell clutch of circumstance / I have not winced nor cried aloud† (Henley). He did not waste his time despairing over what he had lost, but instead focused on getting better. You can also see how desperately determined he was: â€Å"I am the master of my fate / I am the captain of my soul† (Henley). He refused to give into the idea that someone else was in control of his life. In the poem he cites â€Å"the bludgeonings of chance,† which shows he felt it was simply fate that this happened to him, and yet he went on to defiantly state that he was in control of his own destiny (Henley). By looking closely at â€Å"Invictus†, you can clearly see the struggles that Henley went through in his own life. The powerful tone in â€Å"Invictus† is gloomy and dark although Henley remains optimistic and with the help of the three types of figurative language the dark tone is constantly seen throughout the poem helping readers truly feel the misery the author is going through . Invictus could be taken as a hopeful poem for those suffering, constantly being reminded that you are the â€Å"Captain of your soul† and that it is you choosing to live in pain or be brave when facing a challenge. â€Å"Beyond this place of wrath and tears† refers that the writer has hope for the after life. Finds, and shall find, me unafraid† refers to the fearlessness of the writer â€Å"My head is bloody, but unbowed. † refers to his courage to fight. The use of imagery in â€Å"Invictus† provides readers with deeper sense of the poem and connects them to the author’s true feelings. Henley uses strong relevant adjectives to paint a picture of the horrors of misery he feels in the beginning and towards the end of the poem he allows readers to grasp that it was his bravery that helped him overcome the impossible. The theme of â€Å"Invictus†is one that appeals to most people. It is the idea that you control your fate more than anyone else ever will. In a world that cares nothing for us and often seems to be trying to destroy us, we can overcome all odds and be victorious because we, and we alone, are masters of our own fate. This is proven through the circumstances that the poem was written under. Instead of submitting to the original prognosis of the doctors and having his other leg removed, Henley chose to take charge of his life, find a new doctor, and ultimately change the course of his life (Invictus: A Study Guide). The theme is one of triumph and survival. Despite all odds, despite all expectations, Henley took control of his destiny and came out victorious. The fact that Henley wrote this during a dark time in his life added a wealth of emotion to the poem; he was writing from his heart and it was obvious. The overarching theme of the poem is relevant to everyone because when it comes down to it, we all want to feel like our life actually has meaning and is not just a sum of chance circumstances and happenings. The use of imagery in â€Å"Invictus† provides readers with deeper sense of the poem and connects them to the author’s true feelings. Henley uses strong relevant adjectives to paint a picture of the horrors of misery he feels in the beginning and towards the end of the poem he allows readers to grasp that it was his bravery that helped him overcome the impossible.

Applying How to Read Literature Like a Professor

How to Read Literature Like a Professor by Thomas C. Foster has shown me how to reach true understanding in my future reading of literature and has helped me to reach a new depth in works of literature I have already analyzed. Swimming, seasons, weather and diseases have all taken on more than simply a set scene. Abuse of power over youth or the uneducated is more noticeable. The use of irony is more noticeable. This book has armed me with the ability to recognize political meaning within literary works.Armed newly with this knowledge I reanalyze several novels from my high school career and I learn more about the author as well as the characters who the authors present me with. In The House of Mirth by Edith Wharton, Lily Barton is eaten by Gus Trenor, an older man she believed was her friend. Lily was not literally eaten by Trenor. Gus Trenor is not a literal vampire. However, Lily places her trust in Gus Trenor to make an investment for her with the very little amount of money she has (chapter 7, book 1).When Lily is later incapable of paying back the money Gus has been giving to her as though an investment gave money rather than increasing in value, Gus envisions a way in which Lily can quite easily pay him back. Gus Trenor invites Lily to his house in town under false pretenses (chapter 13, book 1). He allows Lily to come alone to his house without the protection of any other women. Gus wants to have sex with Lily in exchange for the money he had been giving her. When Lily manages to flee his house, Gus allows her name to be ruined. Lily is no longer able to keep her friends.Lily is seen as an easy woman. People no longer treat her like a young respectable lady. George Dorset even wants to use her as marital relief (chapter 6, book 2). Lily can no longer be a part of high society. Gus exacts his payment by ruining her name in the eyes of all whom she associates with. Gus took advantage of her innocence and let others treat her as though she was dead. Such behavior places Gus and Lily within the parameters of chapter three â€Å"Nice to Eat You: Acts of Vampires† in How to Read Literature Like a Professor (Foster, pg. 15). It’s More Than Just Rain or Snow† is the title of chapter ten in How to Read Literature Like a Professor (Foster, pg. 74). Rain as used in The Adventures of Huckleberry Finn by Mark Twain has deep symbolic meaning. When Huck Finn finds Jim after running away from his father’s hut, the two are caught in a torrential rain (chapter 9). This rain represents the washing away of both of their old lives. Although Huck is a rich young man, he cannot use his wealth or live comfortably because his wicked father wishes to have his money in order to drink. After the rain, Huck has bonded with Jim and wishes to protect him (chapter 9).Jim’s old life as a slave no longer matters to Huck. Huck begins to realize that Jim truly cares about him. Huck sees Jim as a person. The rain washes away all Huc k has learned concerning the slaves. Huck begins to learn for himself after all his former ideas of life and slaves are washed away by this symbolic and literal rain. â€Å"It’s All Political† is the title of chapter thirteen of How to Read Literature Like a Professor (Foster, pg. 108). The Crucible by Arthur Miller is largely a political play. This story shows the effect heightened power or panic of society upon authority.Reverend Hale realizes the evil deed he did by quickly condemning women of witchcraft. He realizes he has allowed innocent people to die in his conceit. He begs the judge to allow the remaining accused and condemned free (act 4). However, Danforth states he will not pardon the remainder because a dozen have already been killed, with his seal on the death warrants, for practicing the same witchcraft of which the others have been accused (act 4). Arthur Miller wrote this play to show the McCarthyism of his time with the fear of radical political platfo rms was a repeat of the Salem witch trials at the end of the seventeenth century.Any time in which political figures such as McCarthy or Danforth get excited and begin to condemn others who they fear revolt or change from, Arthur Miller’s play shall be a shining example of what the effects will be. Many innocent accused will have no defense unless they lie. Therefore The Crucible is an excellent example of politics being ingrained in literary accomplishments. Chapter twenty-six of How to Read Literature Like a Professor is titled â€Å"Is He Serious? And Other Ironies† (Foster, pg. 235). Antigone by Sophocles opens on a pair of sisters.Both have just learned of the death of both their brothers (scene 1). It is spring (scene 1). Rather than celebrating the beauty of new life, the daughters of a now dead king and queen must mourn the death of their brothers. They battled and killed each other, adding further sadness to their deaths. The new king, Creon, their uncle, decl ares that only one brother shall be buried (scene 1). By purposely disobeying this law, Antigone condemns herself to death in the beautiful spring seasons (scene 3) but dies by her own hands (scene 7).Her betrothed, Creon’s son, kills himself when she is found dead (scene 7). Creon’s wife is then found dead as well (scene 7). Amid the new life of spring, death is found in abundance among the royal family. Sophocles is in deadly earnest about this irony. Chapter eighteen of How to Read Literature Like a Professor is entitled â€Å"If She Comes Up, It’s Baptism† (Foster, pg. 152). The Awakening by Kate Chopin holds the baptism of Edna Pontellier. Edna has not just become a follower of Christ. She simply went for a swim off the coast of Grand Isle (chapter 10).After the thrill of learning to swim and nearly drowning when she swims out too far, Edna begins to feel dissatisfied with her present life. She does not love her husband but Robert. She realizes she w ants freedom from her husband (chapter 14). She is born into new understanding of her own life. Edna no longer cares to please her husband. She wants to please herself. She eventually drowns herself in the same waters that began her new vision of her life (chapter 39). Her baptism began not a revelation of God but a revelation of herself. Geography also plays a strong role in the configuration of a book.In The Night Thoreau Spent in Jail by Jerome Lawrence and Robert E. Lee, Thoreau realizes that a truly learning mind must not be put in a closed space and teaches in open fields (act 1). Thoreau refuses to believe God is in a church and refuses to go into the community church (act 1). Thoreau is often among nature as opposed to being inside of an enclosed building. However, Thoreau realizes he can still be mentally free if he remains in jail rather than paying taxes to a government he does not support (act 1). The use of open land which Thoreau is around so often shows he believes in an open sort of life.He preaches an open mind and thrives on open fields. The use of geography clearly conforms to chapter nineteen of How to Read Literature Like a Professor, entitled â€Å"Geography Matters†¦Ã¢â‚¬  (Foster, pg. 163). â€Å"†¦ And Rarely Just Illness† is the title of chapter twenty-four of How to Read Literature Like a Professor (Foster, pg. 213). Jane Eyre by Charlotte Bronte uses a stroke and subsequent wasting away to depict the sheer pride and hatefulness of Mrs. Reed who never cared for her niece, Jane Eyre, as she promised her husband she would do (chapter 21). Mrs.Reed always wished Jane Eyre had died with fever at Lowood (chapter 21). She disliked Jane intensely and could not love her even on her death bed (chapter 21). Although Mrs. Reed knows she is dying she refuses to love Jane Eyre which had been Jane’s favorite wish for their relationship (chapter 21). The disease shows the wretchedness of Mrs. Reed for not loving her own ki n. The disease signifies the way Mrs. Reed had been wasting away in mind and spirit before she was attacked with the stroke. It was not simply sickness of the body which afflicted Mrs. Reed.How to Read Literature Like a Professor has assisted me with learning more about novels I have already read. In the future I am sure I will be able to apply both the chapters I have selected above and others. The selection of which chapter to use was difficult for each book. The finer details in the novels are now easier to comprehend and relate to the rest of every novel. Now when I read about heart disease, a blind man or even sex I shall know that there is a more meaningful reason that each of these events have unfolded than simply to create an entertaining story.

Nuclear Power in Iran Research Paper Example | Topics and Well Written Essays - 2000 words

Nuclear Power in Iran - Research Paper Example The paper also emphasizes on the operations of the power programs and the research centers that were developed in Iran. Iran, which is considered to be the country that has highest nuclear power established many nuclear power plants to use the power in an effective way. The power plants are the major source of income to the country. The European countries helped Iran to establish power plants and to use them in an efficient way. This article concentrates mainly on the nuclear power and the power plants in Iran. Iran has used the nuclear power to yield more profit to its country. (Benliot, 2001).Though most of the other countries were against the policy of using the nuclear power and establishing power plants, some of the developed countries have lent a helping hand to Iran. This was the greatest advantage and Iran used these opportunities to make use of the nuclear power. The nuclear weapons program was also developed during the 1950's and it became one of the serious issues of that time. Iran started to export oil and gas with the help of the nuclear power. This was achieved by Shah and the target was decided as 23,000 Megawatts. Since then the export of oil and gas became an important part of the country's economy. The Islamic revolution contributed to The Iranian revolution began in the year 1979.The nuclear power program was successful till 1979 and the Iranian revolution created many problems. ... The Iranian government struggled to maintain the stable situation of the government. The nuclear power program which worked effectively till then fell as a victim to the Iranian revolution. The export operation of oil and gas was temporarily suspended and the payment for the nuclear power was also stopped. (Erlich, 2003).The Iranian revolution then led to various other problems that contributed to the issues that arose in the beginning of 1980's. Though the revolution led to problems, it also had certain positive effects. The United States declared the nuclear power since it was in the preliminary stage and this was one of the reasons to the suspension of the export of nuclear weapons. Since this was against the norms of the government it created problems. The import, export or manufacture of nuclear weapons was completely against a country's rules and regulations. During this problem many people from U.S.A were kept as hostages in Iran. This led to a situation where U.S opposed the Iran's idea of nuclear plants and programs increased. The Iranian revolution was not favorable and most of the countries decided to stop their contracts and dealings with Iran. Though most of the countries did not deal directly with the nuclear operations, they decided to end their proposals and communications with Iran. The main aim of this revolution was to improve the existing situation of Iran. But the result was not as expected by the government and the neighboring countries. This article gave more importance to the problems that Iran faced after the implementation of nuclear program. The logic of the article lied in the explanation of the nuclear power and its impact on the other countries. The author emphasizes on the importance of the nuclear power

Extending Retail Services in China Research Paper

Extending Retail Services in China - Research Paper Example Coca-Cola, an American-based soft drink manufacturer has had to adapt to the Chinese environment so as to emerge as a leading soft-drink manufacturer in the country. Thus, this paper gives the history and nature of China and its people and the etiquette of business in the country. It further evaluates the cultural, economic, political and legal environment in the country. Using information from various secondary sources, the paper analyses the experience of Coca-Cola in China, as a case study of the impact of a country’s economic, cultural, political and legal environment on international business. The Political and Legal Environment in China China has been governed by the Chinese Communist Party, CCP for about 63 years since 1949 when it assumed power through a civil war victor. Nonetheless, Ambler, Witzel and Xi (2009) observe that there has been tremendous transformation in the political culture and institutions over this period of time. Even though this party upholds a mon opoly of power and does not tolerate being questioned, Lawrence and Martin (2013) consider the political system as being neither rigidly hierarchal nor monolithic. This form of centralized government is referred to as Maoism by Peteghem and Zhang (2010). The formal political culture of the Chinese upholds collective leadership, the military as a wing of the CCP and strong legislature on paper but weak in practice. In China, politics go hand in hand with commerce and discipline could be executed by the Communist party. The government of China is largely involved in the primary businesses in the country. Devonshire-Ellis (2011) observed that out of the 46 Chinese companies that were listed in the Fortune 500, 40 were state-owned. This author notes that as soon as a business becomes viable, government interest takes over. Apparently, instead of the returns from these businesses ending up in state coffers, they filter down to state officials (Hamilton & Zhang, 2012). Similarly, to succe ed in business, there is need to establish appropriate networks with these officials, referred to as guanxi (Peteghem & Zhang, 2010). This causes difficulties with regards to transparency in China and among the business executives that are engaged in business in the country. This becomes particularly difficult when dealing with the US and EU companies where corruption amounts to a serious crime. China’s legal reform process began in the past about a decade aimed at motivating the opening of its markets having joined the World Trade Organization, WTO. One of the legislative policies of China is to reduce its control over state-owned enterprises (Sweeney, 2010). The authorities of China have the approval process relatively centralized such that it integrates national, regional and local authorities vertically. The law in China distinguishes companies depending on their capital source. Domestic companies typically have less than 20% foreign shareholding while Foreign Investment Enterprises, FIEs could be Foreign Invested Companies Limited by Shares, FICLS, Wholly Foreign-Owned Enterprises, WFOEs or joint ventures. A legal entity would be determined majorly by the kind of investment being undertaken, such as being a direct acquisition or joint venture. Even though the laws of China could allow foreign investors to make a choice from a variety of investment entities, it could occur that the investment destination could be

Service Value Assessment Essay Example | Topics and Well Written Essays - 750 words

Service Value Assessment - Essay Example Authors who carried out studies concerning service  value  indicated their interest in the aspects and techniques used to determine the value of service in hotels. Moreover, there was recognition of the natural characters of services like heterogeneity, concurrently, expiring and indefinable, on the hospitality business, and other features such as seasonal requirements and  inaccurate  values.  This discovery led to some difficulties in defining and measuring the value of service (Salazar, Costa & Rita 383). For instance, assessment of  quality  values such as being good,  caring  and  courteous  may have  diverse  analysis  depending on the client. It can as well be a  demanding  activity, involving the development of an organizational tradition, which involves  daring  people to  perform  better than they already are, and acknowledging and rewarding when they do so. According to these writers, listening is one of the features that are  fund amental  to  service  value improvement. Furthermore, there is a  climax  phase  of  time  where  order  is higher, like depart or  high  period, which makes yet more complex, to  convey  a  reliable  level  of value. Spending money in a manner that will not  develop  the  service  is one of the most  regular  mistakes industries  make. ... Research from clients displays the strengths and limitations of a firm. Researches from non-clients  inform  us about rivals’ performance, and this can be utilized as a set of assessment (Salazar, Costa & Rita 384). Anticipations  better  fulfilled by rivals  signify  the  way  of action to  follow. An  outstanding  service is a  beneficial  policy, since it will  involve  more customers, extra  business  with real clients, fewer customers lost, a bigger  separation  from rivals’ prices and fewer errors resulting in conveying once more the  service. Advantages that  occur  from value include customer fulfillment. Better value reinforces the  business’ competitiveness by  better  status, more recurring  business  and few  invisible  customers lost. Another advantage is efficiency and profitability. Reduction of wasted resources as a result of lack of  value  will enable the  business  to  spare  expenses and improvements in operations. Human resources whereby members of staff that  give  expert  services will have a  constructive  approach toward work  atmosphere  and better presentations. One author disagrees that segregation through value guards the  company  from rivals by improving loyalty, reducing their responsiveness to price and evading other competitive powers that  decrease  price/cost borders. This study took place in three parts: in the first phase, two forms  were experimented  in the Portuguese hospitality  division- SERVQUAL having  straight  formulation and SERVPERF. A  reliable  model  was utilized, and 532 questionnaires  were gathered  in thirty two hotels. The  evaluation  was determined  using the  fortitude  coefficient from the weakening form that connected

Evaluation of the chairman report for AL MAZAYA HOLDING CO Essay

Evaluation of the chairman report for AL MAZAYA HOLDING CO - Essay Example It implies that gap between the auditor’s signature and that of the chairperson was one month. One month is a short time and it enhances the timeliness of the company’s chairperson report thus improving the relevance of such information to users such as investors. The precision of the chairperson’s report enables the users of such information to base their decisions on current information rather than outdated information. Thus, it is easy for users of financial information to assess how much the company’s financial situation has changed since the publication of the financial statements. In this case, the information presented in the chairperson’s report reflects the information contained in the financial statements because of its precision. The balance between past information and future information is 92.3 percent. The chairperson’s report focuses more on past information than future information. For instance, he reflects on the promise the company made at the beginning of 2013 and reminds the reader that the company has fulfilled its promise. Additionally, the report primarily focuses on the company’s achievement in the year 2013. Approximately twelve sentences talk about the past while on the contrary only two sentences discuss the future. The chairperson is obsessed with the past because the company recorded stellar performances in its operations. For example, the company achieved a 2000 percent increase in profits. It is amazing to see a company record such performances and investors must be glad that their investments yielded high returns. Past information is important for the company because it attracts new investors who will be willing to buy shares in the company because of its stellar record. Ho wever, there should be a balance between the past and the future so that investors can acquaint themselves with where the company is coming from and where it is heading. Thus, the chairperson fails to give a

Cross Cultural Communications Assignment Example | Topics and Well Written Essays - 1250 words

Cross Cultural Communications - Assignment Example Their interaction in different circumstances and situations is dramatic and displays poor cross cultural communication. The disparity in their personalities, prejudices and values makes the film interesting to watch as their lives crash into each other. Rick Cabot, played by Shaun Toub, plays as a Caucasian district attorney KRAUSZ, E. (2011). To achieve his political ambitions, Rick, pulls out his race card. To ensure he is elected he appeals to his fellow Caucasians to elect him. He also promises protection from the crime gangs organized by the other races. His wife who carries excessive prejudice toward other races obtains a justification for her prejudice. This happens after she and her husband are hijacked and robbed of their Lincoln Navigator. Later that night, white officers stop a similar Lincoln navigator as they search for the stolen one. The Lincoln navigator belongs to a black couple. One of the police officers Ryan decides to have some fun. He sexually harasses Christine the wife as he pretends to check her for a gun in her husbands’ presence. Jean the district attorneys wife blurts her prejudices only to be overheard by a Hispanic man who is changing the locks. She claims that it is useless to change the locks since the Hispanic man will later offer the keys to his fellow gang members (KRAUSZ, E, 2011). Arriving home the Hispanic has to comfort his daughter who hides under the bed after hearing gunshots outside. Daniel promises to give his daughter a cloak to make her invisible and impenetrable. Later Ryan comes across an accident and puts his life at risk to save Christine the woman he had molested earlier. On the other hand her husbands’ job is threatened as he attempts to defend a black actor at the studio he works. A white colleague claims that the actor is not acing black enough. On his way home, the two hijackers attempt to hijack him. Tired of all the harassment he resists

The Pros and Cons and Military Draft Essay Example | Topics and Well Written Essays - 1500 words

The Pros and Cons and Military Draft - Essay Example The pros and cons and military draft – within different political and social conditions – are presented and analyzed in this paper. Emphasis is given on the identification of the characteristics of the relevant decision – i.e. whether it promotes freedom or not. The examination of the existing literature led to the assumption that military draft is not necessarily an indication of freedom; it is rather related with the political framework of each country reflecting the thoughts of the governors rather than the willingness of the citizens to participate in military initiatives. In other words, it has been proved that freedom can cost; moreover, it is made clear that citizens are not free to decide on their participation in initiatives that aim to protect the freedom of their nation. This fact does not necessarily indicate the lack of their willingness for participating in the relevant schemes. In any case, the terms under which the military draft is currently deve loped lead to a series of positive and negative effects – as analytically explained below. The Military Draft has been developed in order to serve specific needs: the number of the citizens participating in the military corps had to be estimated and evaluated – taking into consideration the military needs of each country – at least this is the initial role of the Military Draft as part of a country’s political framework. At the next level, the Military Draft can serve a series of additional needs, for instance, the need of a country to improve its position in the international community – by showing a well structured and highly populated army.  

Workout log system Term Paper Example | Topics and Well Written Essays - 500 words

Workout log system - Term Paper Example There is a 2-step authentication process in Gmail use. The system uses forms and a database that will access the details of the user. The database is updated automatically. The system is also known to have information about the various courses and the various student activities that are common. This will help students not to repeat common steps and procedures. The system has various useful features like bread crumbs that help users know where they are within the system. This way, they will be able to know where they will move from the location they are. It is an important feature that has been added that helps users to navigate the system well. Given the fact that the system is web based, there is no requirement that the system will use a specific platform. As long as one has some internet connection, they will be able to have connected to the system. The system will be able to restore a session if it was interrupted. This is an important feature and functionality of the system. If the user gets out of the system by mistake, they will be able to restore the previous session after they have resolved the previous issue that caused them to lose connection. This is an important feature that helps users not to remember where they were in the system. This will help the user if they were working out on something that was so important in their procedures. The system also has the functionality to support concurrency. This is the ability of a system to support two users who are accessing it at the same time. This is an important feature as it helps various users be able to access the system without having to wait for someone to finish accessing it first. One has the freedom to access any site and web page without having to wait for others to finish accessing it. With the system, users are able to track what they do and where they are at a given time and place. It is an important feature that helps users to have a way in which they can automatically

Health Project management Essay Example | Topics and Well Written Essays - 750 words

Health Project management - Essay Example After the determination of the main agenda, preliminary steps prior to implementation are undertaken such as the gathering of the tools and resources required in every aspect of administration and implementation of the objectives. After this, the planning phase required prior to implementation is needed. In the said phase the specific schedule of the actions are indicated (Dwyer, Stanton and Thiessen, 2004). The culmination of the said phases is the implementation phase where the skills of the personnel, the leadership of the head and the teamwork and cooperation of the different units and members are crucial to the success of the project and the attainment of the goals and missions. The said factors are very crucial in the implementation of the health project since governance can make or break the goals of the project. If any of the said factors fail, the whole system is affected. Facing project scope creep can be considered as a common phenomenon in the process of project implementation. This is a common case based on the fact that the plans are made and implemented by human being. Scope creep is defined as the ‘low-key’ incremental changes upon project implementation (Melton and Iles-Smith, 2009, p.118). There are different issues related to scope creep such as requirements creep, feature creep and instruction creep. Requirements creep can be related to the changes in the scope of requirements due to the changes or variation in the disposition of the end user. In a health project, it can be related to the procedures required for a particular case, patient or project. The feature creep on the other hand is related to the unforeseen features that can arise in the development of the project. These issues are often originating from the people implementing the project on the basis of the view to improve services. This is important to uphold the quality

Loneliness of Curleys wife Essay Example for Free

Loneliness of Curleys wife Essay The author never tells us the name of Curleys wife in the novel, which could be for many reasons. E. g. she wasnt important enough or even because she was a woman. But I think it was because she was regarded as one of Curleys possessions, and because of this everyone approached her with haste. They were all afraid of Curley and didnt want any bother from him so they left her alone. They didnt speak to her and ignored her most of the time which could after a while make a person very lonely and feel unwanted. She didnt like this so she tried to do something about it. She put on attractive clothes, and was heavily made up with full rouged lips and widely spaced eyes. Fingernails painted red and hair in little clusters like sausages. Obviously she wanted to attract some attention from the workers on the ranch, she just wanted somebody to notice her. But as in doing this she is labelled a tart and jailbait. George doesnt see past the outer cover when she comes back and sees a woman trying to get someone arrested or killed, so he strictly warns Lenny to keep away from her. Another reason for Curleys wifes loneliness could have been that she was the only woman on the ranch so she has no other female to gossip to, and all the men are ignoring her so she has absolutely nobody on the ranch to chat with except Curley. Curley isnt a good husband as he regards her mainly as a possession and not his wife, and therefore doesnt treat her all that well. He is one of the main reasons that she feels so unhappy. He forces his wife to stay at home alone every day as he forbids her to leave the house in fear that she might go and stray off with one of the ranch workers. He himself is not all that loyal either as he visits brothels with the other men at the end of the month even though he is married. She admits to us when chatting with Lenny that she doesnt love Curley. She only married him because of her mother. She had met a film producer that had said he was going to put her in the movies, and when the letter didnt come from him she thought her mother had stolen it. So she moved of and married Curley maybe as a way to get revenge on her mother. Whereas it is more likely that the man wasnt a film producer and probably wanted just to get her to sleep with him. When talking with Lenny she also tells him all the things she wanted in her life. She wanted to wear nice clothes, stay in big hotels, have pictures taken of her and to be an actress. She even hinted that she was going to leave Curley someday by saying maybe I will someday when talking about an acting career. Curleys wife seems awfully lonely and gets great pleasure out of talking with Lenny in the barn. She even lets him stroke her hair causing a great ruckus and eventually leading to her violent death. But it was instantaneous and when Candy looked at her body he saw that her face was sweet and young. She hadnt a care in the world. All the ache for attention and discontent were gone from her face and she was finally at peace. I personally dont think she is the cause of all the trouble because she was only seeking a bit of company. She hardly talked to anyone on the ranch for ages and when she finally gets the chance, you cant blame her for wanting to take it. It maybe is a bit her fault as she let Lenny stroke her hair, but she didnt know what he was going to do when he wouldnt let go and started to panic. She did initially get Lenny killed but I dont think she did it intentionally as she speaks no desire to get herself killed. It is a bit of everybodys fault, if the men had spoken to her she may not have wanted to go into the barn with Lenny and therefore not have been killed. Lenny and Georges dream may have came true if Curleys wife had not been killed so in a way this major event changed all of their lives forever. 30/04/2007 Simon Gurney Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

Defining brand identity of Indian milk producer

Defining brand identity of Indian milk producer Amul is the brand name for milk-based products manufactured by Gujarat Co-operative Milk Marketing Federation a state level apex body of milk cooperatives in Gujarat started in 1946. Its major functions involve collection of milk from farmers, procuring and processing the milk and most importantly, marketing of milk and milk products. Amul is synonymous with White Revolution, instrumental in making India worlds largest milk producer India. Its product range includes milk powders, milk, butter, ghee, cheese, curd, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, basundi, Nutramul brand and others. PART I DEFINING BRAND IDENTITY OF AMUL USING KAPFERERS MODEL According to Kapferer, more than the concepts of brand image and positioning, brand identity is more important. It is an identity which the brand defines for it self. The identity of a brand is important to ensure durability of the brand and make it more coherent and realistic. There are 6 aspects to brand identity which are addressed by Kapferers Prism Physique Refers to physical features which generate instant recall and awareness Personality A characterisation of the brand, providing it qualities and mannerisms of a human being to explain its products and services Culture Values that inspire the brand and are reflected in its products and its communication Relationship The brand in a way represents the transactions and exchanges that take place between people and forge a bond between them Reflection The brand builds an image of the user/buyer that it is addressing the image as a result of brand usage by the customer Self-Image The consumer of the brand makes an image of himself as a result of the usage of the brand Kapferers Prism for Amul Physique The connotations associated with Amul with respect to this aspect are the unique taste of its milk products, the utterly, butterly Amul girl and the butter. Personality The connotations associated with Amul with respect to this aspect are the facts that it is a completely Indian product, traditional and innovative, simple yet honest someone who will never cheat the consumer and only take what is its due Culture The connotations associated with Amul with respect to this aspect are that there is a co-operative culture with emphasis on sharing and being socially responsible Relationship The connotations associated with Amul with respect to this aspect is reliability which consumers perceive on basis of product experience. Another feature that is associated with this aspect is being sociable Amul is a part of the consumers social lives as experienced by the extensive use of Amul products Reflection The connotations associated with Amul with respect to this aspect is the feeling of care and concern for loved ones and also, a deep respect and orientation for values. Self-Image The connotations associated with Amul with respect to this aspect include being fun-loving, a proud Indian, who at the same time, believes in quality and is a firm believer in values. PART II CHARTING THE PRODUCT LIFE-CYCLE OF AMUL Amul is the brand representation for Gujarat Cooperative Milk Federation formed in 1946 to give farmers their due and protect them from unscrupulous middlemen. Apart from collecting milk, Amul had to find ways to make efficient use of the surplus milk it had which gave rise to launch and marketing of milk-derived products, starting with butter Launched in 1955, butter was one of the first milk products offered by Amul which also helped it to beat its rival, Polson Dairy. The same year, it launched ghee and skimmed milk powder which also garnered success. In 1959, came processed cheese from its stable followed by cheese powder in 1970s which by 80s, had become popular Economic reforms of 1990 brought lifestyle changes and changes in tastes. The management of GCMMF thus, wanted to go with the trends. Thus, there was emphasis on higher quality and diversification of product portfolio. An increase in milk production meant that an increase in consumption base of milk -based products was important to make its products more regular in the households. In 1996, an IMRB survey for GCMMF showed that the consumers wanted that Amul should come out with the following products ice cream, curd, paneer3, cheese, and condensed milk. Thus, the next few years were focused on these In 1997, Positioned as the Real Ice-cream, Amul Ice cream was one of the few milk-based ice creams in the market. Branded yoghurt got a start in India for the first time, when Amul came out with Masti Dahi in 1999. In January 2000, Amul launched Amul Taaza non sweetened, low fat, carton milk which served functional and lifestyle purposes. In November same year, came mozzarella cheese which had use in pizzas. 2001 saw Amul tie-up with Tata Coffee for instant coffee distribution in July while in August, they entered ready-to-eat segment with parathas, cheeseburgers and sandwiches under Snowcap brand which also had ketchup. Soon, Snowcap came out with pizzas in flavours like tomato-onion-capsicum, fruit pizza (pineapple-topped), mushroom and Jain pizzas'(pizzas without onion or garlic). Amul also entered the domain of soups called Masti in tetra packs with flavours like Hot n Sour and Tomato. In 2003, Amul discontinued its flavoured milk brand Shakti and launched Amul Kool instead in an attempt to target the youth with its cool and trendy positioning but with a nutritional base In 2007, bottled water segment caught Amuls attention and it looked to launch Narmada Neer brand of water, in the aftermath of its failed attempt earlier to market Jaldhara brand of bottled water of NDDB. In July 2008, bakery segment became the next area to venture in with the plans of GCMMF to manufacture biscuits and cakes In February 2010, GCMMF declared plans to launch a tea brand having already sold it to their milk producers at concessional rates. In July same year, came the plans to market a milk-based sports drink called Stamina which would compete directly with Gatorade and is aimed at sports professionals More recently, Amul has announced plans to launch pro-biotic lassi by the coming summer season in major metros of India having already test marketed it in Ahmedabad. PART III THE CHANGES IN COMMUNICATION STRATEGIES OF AMUL OVER THE YEARS The crux of all promotional strategies used by Amul is the concept of rotation. With every new product that Amul comes out with every 3-4 years, a new promotional campaign for the same is launched which helps it to stay in touch with its customers. Since Amul markets a wide range of milk-based beverages and products, it aims to move the consumers through this value chain from loose milk to better quality products with Amul providing those to the consumer The communication strategy follows a pattern of umbrella branding which means that Amul became the common name for most of its products and the promotional campaigns also tend to focus on the same aspect Amuls main strategy has always been to advertise the Amul brand and not the products as such. The communication of Amul dates back to 1966 when Sylvester Da Cunha got the account for Amul butter as before that, the advertisements were corporate in nature and quite boring. Sylvester, along with designer Eustace Fernandez, gave birth to the famous Amul moppet which since then has become the symbol for Amul. The utterly, butterly campaign began with hoardings and bus panels as media vehicles as with limited resources, that was the only possible option and also provided a much better frequency to the campaign. In its early years, Amul continued to advertise through billboards for its butter but in the late 90s, it came to realise that its image was not as savvy as its competitors and its forays in chocolates was taking a beating against rivals like Cadburys and thus, it looked to other media like TV soon leading to its all-pervasive Taste of India campaign which linked to its inherent Indianness and also became an underlying, consistent theme for its future communication strategies. In 2000, Amul got into other strategies of brand-building when it sponsored a nation-wide contest to find Amul Butter girl and Amul Cheese boy through its program Surabhi All these efforts, coupled with Amuls outstanding product quality and distribution network, meant that with just an ad budget spend of 1% of its revenues, it was able to gain significant mileage and visibility. But with passing time, came up concerns that with respect to increasing competition from players like Brittania, Nestle and others, Amul was compromising on its visibility and its effectiveness was now restricted to point-to purchase advertising. Therefore, in the last 3-4 years, Amul has gone all out in its communication strategies. In places like Delhi and Chennai where they cant put up hoardings, they are moving their topical advertisements to print. Amul is also looking to actively use digital media to its advantage with its venture into virtual world Second Life in form of virtual parlours where it intends to showcase its earlier ads and even replicate its co-operative model. Its below-the-line activities, in form of Amul Vidya Shree awards to school students and Amul Food festival are already going strong In TV, Amul is going in a completely new form as it looks to attract the youth actively to its products and has thus, rolled out campaigns like Hey Dude Wheres The Dudh? and Chill Your Dill. But amongst all this, the legendary Amul moppet will continues to hold its place as it still has legacy value for Amul and a symbol despite its efforts to woo the younger generation. With the Amul topicals continuing to draw its inspiration from contemporary events, it continues to maintain its status and relevance amongst every age group of consumers

Products And Services Offered By Pepsico Commerce Essay

Products And Services Offered By Pepsico Commerce Essay PepsiCo is one of the most successful beverage and snack food business in the world. PepsiCo started on 1965, during that time Pepsi-Colas CEO and President Donald M, Kendall approached Herman Lay, Frito-Lays Chairman and CEO with a proposition of merging the two company in providing food and beverage with complementary products that would give a lesser opportunity for cost sharing, joint merchandising and knowledge and skill transfer (MightyStudents, 2010). PepsiCo brands are available in nearly 200 countries and territories. Its expertise is to create different food and beverage products that would soothe the taste of its consumer.  PepsiCo is a world leader in convenient foods and beverages, with revenues of about $57 billion and over 294,000 employees (JobsGlobal Online, 2011). The reinvention of different products, the introduction of new product, expansion into international markets and clever advertising campaigns are the primary focus of PepsiCo Inc.   PepsiCos considerable marketing expertise could be leveraged in the marketing of fried chicken, pizza, and Mexican fast foods. The companys current operating locations, headquarters and current initial public offering stock market. Pepsi-Cola North America, headquartered in Purchase, New York, is the refreshment beverage unit of PepsiCo Beverages and Foods North America, a division of PepsiCo, Inc. PepsiCo Beverages and Foods North America also comprises PepsiCos Tropicana, Gatorade and Quaker Foods businesses in the United States and Canada. Brand Pepsi and other Pepsi-Cola products account for nearly one-third of total soft drink sales in the United States, a consumer market totaling about $57 billion. Outside the United States, Pepsi-Cola beverages are available in about 160 countries. Today Pepsi-Cola products account for about a quarter of all soft drinks sold internationally (Global Finance, 2011).. The company has also established operations in the emerging markets of the Czech Republic, Hungary, Poland, Slovakia, India and Russia, where Pepsi-Cola was the first U.S. consumer product to be marketed. Pepsi-Cola provides advertising, marketing, sales and promotional support to Pepsi-Cola bottlers and food service customers. This includes some of the worlds best and most recognized advertising. New advertising and exciting promotions keep Pepsi-Cola brands young. Performance and achievements PepsiCo current performance and achievement is Conserved more than 12 billion liters of water through efficiency improvements within PepsiCo operations as compared to the 2009 baseline. Achieved a 16 percent reduction in per unit use of energy in beverage plants and a 7 percent reduction in snack plants in 2010 compared to a 2009 baseline. Introduced the first fully compostable Sun Chips bag, which is made with 100 percent renewable plant-based materials. Increased the percentage of executive positions held by women globally to 30 percent. Reduced saturated fat by more than 50 percent in U.S. Lays and Ruffles potato chips. PepsiCos success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity. The Macro-environment analysis of PepsiCo Company. Political Factors: The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. The government plays a role within the operation of manufacturing these products in terms of regulations. There are potential fines set by the government on companies if they do not meet a standard of laws. The businesses are also subject to state, local and foreign laws. The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into underdeveloped markets. The businesses are also subject to de taxation policy in each country they are operating. They also have to comply with federal, state, local and foreign environmental laws and regulations. In political stability, whenever the Government Is Considered to Be Stable, the business will grow. If there is political stability in the country the policies and strategies made by Pepsi can be consistent to be implemented. Foreign companies are also keen to invest in those countries which are politically stable where they have no fear of decline in their market share or shut down due to sudden change of government. In mixed economy government and private sector both plays their role in developing the economy of the country. Investment by foreign companies like Pepsi is more likely to flourish in mixed economy. Economic Factors: The key elements taken into consideration are the principal market risks, which PepsiCo is exposed to inflation rate, interest rate, and foreign exchange rate. These are specified as: The major economic issue facing PepsiCo and its subdivisions is the rising input costs of  their businesses due to structural inflation.   Agricultural, energy, and some metal industries are going through periods of steady inflation.   Because PepsiCo relies on these industries, inflation costs must be factored into their cost equations.   In inflation rate, if the country faces inflationary trend in the market, the price of the Pepsi will ultimately increase which will lower its demand. Interest rate on PepsiCos debt as well as it short-term investment portfolio: PepsiCo can manage its overall financing strategies in term of balancing investment opportunities and risks. The company is using interest rate and currency swaps to effectively modify the interest rate in order to reduce the overall borrowing costs Foreign exchange rate and other international economic conditions, operating in international markets involve exposure to movements in currency exchange rates, which typically affect the economic growth, inflation, interest rate, government actions and other factors. Once these changes occur, they will cause PepsiCo to adjust its financing and operating strategies. Changes in currency exchange rates that would have the largest impact on translating PepsiCos international operating profit include Mexican peso, British pound, Canadian dollar and Brazilian real. Social cultural Factors: Consumers today are not as much joyous to cola products as they were before. Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. With age, health concerns become more of a factor when choosing a beverage. To illustrate, some studies show that cola products or soft drink in general may cause kidney stones and other related diseases. In contrast to older consumers, younger consumers particularly teens and those in their twenties have less attention spans for products and are more likely to prefer products that seems to be fun and different .   Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. With age, health concerns become more of a factor when choosing a beverage (PepsiCo, 2006). The requirements of different age groups are different. PepsiCo should target that age group that consumes it the most and make promotional strategies according to their behavior. So their main target is the young generation. The social environment within food services markets are changing significantly.   A new demand for healthy food and beverages coupled with a push towards green operations and environmentally-friendly company management has changed the social playing field within most markets.   With this in mind, PepsiCo have successfully adopted new goals and produced new products in order to meet this more health-conscious market.   PepsiCo and moreover Pepsi is subject to the lifestyle changes, because of it bases her advertising campaigns in a concrete kind of people with an special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes. Particularly in the United States Pepsi drinkers are much defined, there is a kind of people who drinks Pepsi another kind who drinks Coca-Cola; it is for that they have to pay attention to the social mobility for not losing a possible market. Technological Factors: PepsiCo and its subdivisions utilize technology in order to sustain company growth, keep up with the demands of its sustained growth, and perform efficiently.   PepsiCos delivery systems provide a strong competitive advantage.   In particular, their most powerful distribution system, Direct store-delivery (DSD) allows them to supply all of their retailers and customer-distributors with up-to-date stock.   Direct store-delivery allows us to create maximum appeal and visibility for our brands and support in-store promotions.   DSD works well for popular products we restock often, because it allows us to distribute new products quickly.   Our DSD system reaches hundreds of thousands of retail outlets this way, from neighborhood convenience stores to large-format supermarkets (Annual Report, 11). Through research and development quality of the product can be improved or better techniques or machinery can be developed which can increase the production. When technology is advance the supply of the product increase hence the company experiences growth in their business. Some factors that cause companys actual results to differ materially from the expected results are as follows: The effectiveness of companys advertising, marketing and promotional programs. The new technology of internet and television which use special effects for advertising through media by make some products look attractive. This helps in selling of the products. This advertising makes the product attractive. This technology is being used in media to sell their products. Introduction of cans and plastic bottles have increased sales for PepsiCo as these are easier to carry and you can bin them once they are used. As the technology is getting advanced there has been introduction of new machineries all the time. Due to introduction of this machineries the production of the PepsiCo company has increased tremendously then it was few years ago. Legal Factors: In elements with changes to legislation, Waste Management and Public Concerns of growing environmental awareness are leading to increasing legislation. The companys operation is affected by federal legislative proposals that address the four objectives. First, minimize the quantity of packaging material entering the nations solid waste system. Second, minimize the consumption of scarce natural resources. Third, maximize the recycling and reuse of packaging materials. Fourth, Protect human health and the natural environment from adverse effects associated with the disposal of packaging materials. Laws Formulation in order Government has given copy rights to PepsiCo by Pepsi product, so that another company cannot sell their product by the name of Pepsi. The countries where laws are formulated, the strategies and activities of the company are different. This is one of the most important factors that a company needs to consider while starting, establishing and expanding operations in any country. Legal Environment is important because a company needs to confirm to the laws of the land and carry out its operations accordingly. While political environment is important as it can play an important informing opinions regarding the company. This is the reason why PepsiCo operates in India in collaboration, initially it started its operations in India with Punjab Government and then it started its operations in the carbonated and non-carbonated beverage segment n collaboration with RKJ group in India. Environment Factors: This plays an important role in determining the acceptability of the product according to the environment norms of the market and the effect the company has on each of these. In the area of Environment, PepsiCo Foundation seeks programs that protect water sources and create better use for existing water, in order to help minimize the growing water crisis that is faced by millions of people around the globe. In social responsibility, PepsiCo social responsibility is to provide its customers with clean and hygienic product so to do this they have increased the use of disposable bottles. Companies need to be very careful about this issue as people are very sensitive about their culture and may not tolerate any infringement. This determines the ingredients of the products and the type advertisement and promotions used by the company. The international considerations Where do they operate? PepsiCo entered India in 1989 and has grown to become the countrys largest selling food and Beverage Company. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India (PepsiCo India, 2011). The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 36 bottling plants in India, of which 13 are company owned. In addition to this, PepsiCos Frito Lay foods division has 3 state-of-the-art plants. PepsiCos business is based on its sustainability vision of making tomorrow better than today. PepsiCos commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers (PepsiCo India, 2011). What is/are their internationalisation method(s)? In order to enter the market scene, PepsiCo has been able to use joint venture. Joint venture is the term used when a business company merged to other company for the purpose of entering the international market.   This is an alternative mode of exploiting a particular asset such as retail and potential branch network to form an arrangement with an established supplier of the product. PepsiCo gained entry to India in 1989 by creating a joint venture with the Punjab government-owned  Punjab Agro Industrial Corporation  (PAIC) and  Voltas India Limited. This joint venture marketed and sold Pepsi  until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. With the joint venture method used by the company to enter an international market, PepsiCo has been able to be known in the international market. Hence, it can be said that the method used by the company as a mode of foreign market entry is effective and appropriate to achieve the goal of the company of having a strong competitive position in the international market.   The company has used suitable market entry mode to ensure that their products will be delivered to international market. Discuss the problems faced by the company in international business and propose solution to overcome the issues. Problems Initially, the India market was highly fragmented, and the wholesale and distributional systems were outdated. This was further complicated because PepsiCo was the actually  existing wholesaler of concentrate, and did not have access to the operation of the bottling plants. To add to this problem, the companys local market agents were fully responsible for production and distribution during the initial stages of market entry. The India government exerted tight control over the development of the soft drink industry and was careful to nurture domestic brands. PepsiCo was not permitted to enter into a Joint Venture bottling business with its local partners until 1992, and even then it was restricted to a minority stake.   Pepsi is also facing the problem concerning environmental issues like the supply of raw materials to produce their products. If Pepsi fails to help in environmental issues, the situation it had been during World War might happen again  when they almost went out of business because of the shortage of sugar.  Ã‚   Solution To overcome the above problem, PepsiCo internalized market transactions through a strategy of long-term investment and, with the approval of the government was able to co-ordinate this with an increased control of production and domestic distribution. In the highly competitive market share driven business of carbonated soft drinks, to assume control of production and distribution is strategically essential. This meant that the acquisition of majority stakes in the bottling plants is almost a prerequisite for gaining the control over management. Pepsi also has to deal with such environmental issues like the supply of raw materials to produce their products. If the environment will provide them a good raw material they might have a more profit.  PepsiCos dedication and commitment to the environment is stated in their Worldwide Code of Conduct. The  Worldwide Code of Conduct  defines PepsiCos commitment based on the following environmental principles. Developing programs that promote clean air and water, energy conservation, and reduce land fill waste. By supporting programs that educate, train and motivate employees to help the environment. Business is conducted by complying with all applicable laws and regulations and provides a safe and healthy environment. Minimizing the impact of our businesses on the environment through methods that are socially responsible, scientifically based and economically sounds, such as recycling and conservation. By cooperating with different organizations and governments to find solutions to reduce pollution and by supporting environmental policies. In order to make this foreign operational mode combination a success, PepsiCo should consider the most suitable and effective expansion strategy. It can be said that the spread of PepsiCo is truly global. The company has hundreds of brands, which can be found in almost 200 countries and territories around the world. Market concentration is the result of interaction between the market size and a few vital factors. It is said that the industry of Carbonated Soft Drinks (CSD) is highly concentrated. There are three major industries that compete in this business (PepsiCo and Coca-Cola). This shows that PepsiCo have a high market concentration. In this manner, the international market entry of PepsiCo is a good expansion strategy so as to maintain its position in the global market. In order to ensure that the market entry combination strategy used by the company will succeed, the company must be avail to consider the aspects of control and monitoring. In this manner, the company must have a monitoring team that will ensure the profitability and growth of the company as the expansion strategy has been initiated.   The monitoring team will be responsible for identifying the possible risks that the company will encounter upon the initiation of the expansion strategy through foreign market entry mode. In addition, this team will also be accountable for determining the cost that will be needed to implement that new strategy. Product competitive analysis SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of the companys products. Strengths Branding One of PepsiCos top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15,000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi. Diversification PepsiCos diversification is obvious in that the fact that each of its top 18 brands generates annual sales of over $1,000 million. PepsiCos arsenal also includes ready-to-drink teas, juice drinks, bottled water, as well as breakfast cereals, cakes and cake mixes. This broad product base plus a multi-channel distribution system serve to help insulate PepsiCo from shifting business climates. Distribution The Company delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores. This is part of a three pronged approach which also includes employees making direct store deliveries of snacks and beverages and the use of third party distribution services. Weaknesses Second Mover Disadvantage Diet Pepsi Cola does have the first mover advantage which Diet Coke has and this may prove to be a major shortcoming also in the US Market no Extensive efforts have been made to popularize it. By brand, on a comparative scale Diet Coke proves to have a better brand image in customers mind than. This compels to incur extra expenditure in Advertising, Promotions and Sponsorship. Competitor The main competitor of the company is the Coca Cola. At the international level, Pepsi has a very strong competition with Coke. Coke has started its advertisements more effectively to increase their demand and it is a very strong threat for Pepsi. Expenditure Right from the very beginning Pepsi has hired the biggest and the most expensive stars in the country as its brand ambassadors and has spend heavily on advertising which has affected its balance sheet Opportunities Lowest Per Capita Consumption Even after almost decades of presence in the market, there are growth opportunities for Pepsi in US as here the per capita consumption of carbonated beverages is one of the lowest in the world. Health Based apart from its Juice Based drinks portfolio Pepsi can use the Slim Diet can to the maximum by promoting it as a health drink at cheaper prices. Healthy foods supportive The increasing concern for healthy foods supportive of diet and wellness will open a new door of opportunity for PepsiCo.   The acquisition of Aquafina, Tropicana and Quaker Oats is already a significant positive step towards the consideration of a healthier food and beverage alternative.   The awareness does not limit itself to these products and in fact, as if in a synergistic dedication,. PepsiCo is also committed towards the healthy lifestyle of children through school programs.   As PepsiCo caters to snack foods that are high in fat, PepsiCo must continue to challenge itself in the provision of healthy foods in the light of a deteriorating contemporary times.   The spotlight on healthier foods would hopefully cut the costs of the ever-inflating cooking oil prices as focus is made on high protein snacks. New markets expansion New markets are similarly opening up in the world, open for further expansion.   Most apparent is the opening of the Chinese market.   Taking in mind the large population of this country, Pepsi must find measures to quickly penetrate, expand to China and beating the competition that will arise from there.   They must appeal to the tastes, culture and locale of their new Asian markets using a local feel to their products which can be manageable in their strong advertising campaign. Pepsi continuing diversity will provide the much needed back-up for the company and allow it to rely on other companies and businesses than just a sole powerful brand. Threats Health Growing health awareness among people and some of ill effects of carbonated beverages have pursued many people to switch over to non-carbonated beverages that can seriously impede the long-term prospects of the entire Industry and Pepsi. Environment Environmental concerns are often raised because of the massive amount of water extracted by the bottling plants resulting in the drop in groundwater level which affects the local population adversely Intense Competition The Coca-Cola Company is PepsiCos primary competitors. But others include Nestlà ©, and Kraft Foods. Intense competition may influence pricing, advertising, sales promotion initiatives undertaken by PepsiCo. Recently Coca-Cola passed PepsiCo in Juice sales. Suggest solutions to recover the position of the weaknesses and threat of the product line. The solutions to recover the position of the weaknesses and threat of the product line is Pepsi should also introduce a version of Diet Pepsi Cola as a sports drink range this is a completely new and untapped market which will help in providing the impetus for Diet Pepsi. Pepsi should start more aggressive marketing of its Diet Pepsi range of products as they have very good growth and future prospects while there is not much growth in the carbonated beverages sector. Next solution is the Pepsi is at its maturity stage and the sales of company are not growing very rapidly. Company is doing a lot of promotional activities to let the product remain in the market. It holds a large share of the market and whenever the sales state declining, the Pepsi can improve it by different promotional activities. Marketers of Pepsi can try to improve sales by improving one or more marketing mix elements. They can cut prices to attract new users and competitors customers. They can also launch a better advertising campaign or use aggressive sales promotion to improve the sales. Thus, Pepsi is at its maturity stage. The next solutions to recover the position of the weaknesses and threat of the product line is for Pepsi is to move forward with commitment to provide industry leadership in the health and wellness arena. Pepsi should do a better job of staying in touch with shoppers and consumers and in the process of innovating and creating value. This is absolutely essential for value creation in the beverage industry. I think the most important driver behind the demand for beverage is population demographics. The final solution for Pepsi is to develop strategies to win the cola war in this century. Winning the cola war in twenty-first century is critical for Pepsi to maintain its industry leadership position and to be a total beverage company. New Venture Barriers to entry New entrants Pepsi to the Norway industry were very high human development (VHHD) are not a strong competitive pressure in the soft drink industry. Coca-Cola and PepsiCo dominate with their strong brand name and superior distribution channels. In addition, the soft-drink industry is fully saturated. New growth is small. This makes it very difficult for new, unknown entrants to start competing against the existing established firms. Another barrier to entry is the high fixed costs for warehouses, trucks, and labor and economies of scale in Norway country. New entrants cannot compete on price without economies of scale. These high capital requirements and market saturation make it extremely difficult for companies to enter the soft drink industry; therefore new entrants are not a strong competitive force. Pepsis product differentiation caused by their marketing strategy has limited the threat of new entrants. Also the heavy start up costs of manufacturing and packaging plants would be a deterrent. But, the biggest deterrent is brand image and reputation; a new company would be very hard pressed to take market share away from established players like Pepsi, Coke etc. More importantly, the access to distribution channels is currently one of the biggest barriers to entry, and this barrier remains because both Coke and Pepsi maintain very strong relation with their channel partners. 6.2 Threat of Substitutes Substitutes for Pepsi products in Norway with (VHHD) are bottled water, sports drinks, coffee, and tea. Bottled water and sports drinks are increasingly popular with the trend towards the health conscious consumer. There are a growing number and varieties of water and sports drinks that appeal to different consumers tastes. These are advertised as healthier than soft drinks. In addition, coffee and tea are competitive substitutes because they provide caffeine. Soft drinks can be substituted with coffee. Specialty blend coffees are also becoming more popular with the increasing number of Starbucks stores that offer many different flavors to appeal to all consumer markets. Low switching costs for the consumer makes the threat of substitute products very strong (Datamonitor, 2006). 6.3 The bargaining power of supplier Threats of Suppliers to in Norway (VHHD) are suppliers Pepsi are bottling equipment manufacturers and secondary packaging suppliers. Since Pepsi owns the majority of the bottler, it looks like that particular supplier does not hold much bargaining power. However, there has been increased concern about the simmering tensions between Pepsi and its increasing powerful independent bottlers such as PepsiCo. PepsiCo controls 80 percent of the US market as well as parts of Europe. Pepsi is introducing new product at a significant rate. The operational and distributional complexity due to new product introduction is affecting the bottom line of the bottlers. Some bottlers have even refused to carry new products. In terms of equipment manufacturers, the suppliers are generally providing the same products. The number of equipment suppliers is not in short supply, so it is fairly easy for a company to switch suppliers. This takes away much of the suppliers bargaining power. However, rising sugar and packaging material prices have a direct impact on the profitability of the Pepsis products. 6.4 The Bargaining power of Buyers The buyers power in new venture of Norway with Very High Human Development County, Pepsi and other soft drinks are mainly large grocers, discount stores, and restaurants. The soft drink companies distribute the beverages to these stores for resale to the consumer. The bargaining power of the buyers is very evident and strong. Large grocers and discount stores buy large volumes of the soft drinks, allowing them to buy at lower prices. Restaurants have less bargaining power because they do not order in large volume. However, with the number of people drinking less soft drink, the bargaining power of buyers could start increasing due to decreasing buyer demand. The interesting shift in buyer demand because of increased demand for healthy choices has driven the market share of substitute drinks. Consumers are focusing more on healthy choices and buying healthy drinks from high end specialty stores. This phenomenon is due to health and wellness trend sweeping across the global beverage market. Soft drink consumers are moving their consumption from regular cola carbonates to low-calorie carbonates, bottled water, sport drinks, juice and teas. Pepsi should adapt to this consumer behavior for future growth. 6.5 Competitive rivalry The competitive pressure from rival sellers is the greatest competition that Pepsi faces in the soft drink industry to enter to Norway. PepsiCo, Coca-Cola, and Cadbury Schweppes are the largest competitors in this industry with global presence. Though Pepsi owns four of the top five soft drink brands (Pepsi, Diet Pepsi, Mirinda, and 7 up), it had lower sales in 2006 than did Coca-Cola. However, PepsiCo has higher sales in the global market than Coca-Cola. In 2006, PepsiCo dominated North America with sales of $22 billion, whereas Pepsi only had about $7 billion, with more of their sales coming from overseas. PepsiCo is the main competitor for Coca-Cola and these two brands have been in a power struggle for more than a century.

Animal Testing Should be Reduced :: Animal Testing

  Ã‚  Ã‚  Ã‚  Ã‚  The common belief is that animal testing has accelerated science and medicine a great deal, but the truth is simple: animal experimentation has not cured a single disease. People have been misled into believing that animal experimentation is responsible for many â€Å"miracle cures† and â€Å"medical breakthroughs† for decades. The reason is very straightforward: animals differ from humans greatly—too much to be able to have accurate results from experiments. The only progress with infectious disease made in the 20th century was made through improved nutrition, hygiene, and public sanitation. This is not a result of animal research. In response, many ask this question: what about the polio vaccine? Was it not developed through animal testing? This is one of the biggest lies ever spread throughout the public. The polio vaccine had many problems and did nothing to stop the disease. It was released in the 50’s, a time when polio was alrea dy declining because natural infectious microorganisms have a specific life cycle; they grow and reach a peak—at that point, they start to die off. What proves this is the fact that in areas in the U.S. and in other countries where neither the vaccine nor any other medical help was given, polio died off at the same rate as the places without medical help.   Ã‚  Ã‚  Ã‚  Ã‚  Here is my question to all those pro animal testers out there: if animal testing is so safe, why is it that the FDA is forced to take thousands of pharmaceutical drugs off the shelves after they have been proven â€Å"safe† after animal experimentation? In response, someone may say something such as this: animal testing is better than nothing; besides, they are just beings that do not think or reason. It is true that the main difference between humans and other animals is our ability to think and reason. However, what about those who are mentally challenged? Surely, some animals are smarter than some humans are. Surely there are some humans who cannot think or reason; yet, these people are treated in a special way.   Ã‚  Ã‚  Ã‚  Ã‚  Animals are constantly being tortured while scientists and test conductors claim that the animals are not in pain and given painkillers. However, this is not true. Most tests do cause pain. If you think about it, how can tests trying to see if make-up irritates the eye, not be painful? In addition, these animals are not given anesthetics prior to tests nor any painkillers administered to ease the pain afterward in fear that these drugs may cause inaccurate results in tests.

Modernist Myth in Suna no Onna’s The Woman in the Dunes Essay -- Movie

Modernist Myth in Suna no Onna’s The Woman in the Dunes The Woman in the Dunes (Suna no Onna, 1964) was directed by Hiroshi Teshigahara and based on the novel by Kobo Abe and falls into the camp of modernism. It’s a faithful adaptation and has realistic and expressionistic elements. Because it is a parable and paradoxical, there are many interpretations – in other words, we’re on our own with this one. An entomologist (Niki) is walking in a stark desert-scape. Everything is shot in black and white. There are closeups of bugs and sand. In one shot, a grain of sand takes up the whole screen. Sand is moving and pouring, it’s a living entity, an organism. The sun is a powerful presence. The man sits in a boat that appears skeletal in the sand. At one point, he says, â€Å"All this paperwork to reassure each other.† Right away, we’re introduced to the alienation theme. Society is ordered by numbers and paperwork, it crushes us with efficiency, dehumanizes us. In nature, he realizes society’s deficiencies. This world we all know through personal experience, or by reading Kafka. The bureaucracy, which seems so rational, is brutal in its machine-like efficiency. Two decades later, George Lucas’ Star Wars would refer to this bureaucracy as the Empire. Where does one turn? Where is meaning, where is freedom? Nature, community, love? These are possibilities in the film, but each one has its dangers. Yet, to bring up a contradiction, the protagonist doesn’t mind this world of rationality and efficiency when he is in control. Most likely, he has no problem with his job when he’s back home and not a prisoner but a well-paid worker in the bureaucracy. The last bus has left, so he has to seek shelter in the village. A person in a str... ...tion that is about the art of writing fiction. In Italo Calvino’s Invisible Cities Polo describes a host of cities to the Great Khan. But there are TV antennas and airplanes here and there. How can this be? The artist, rather than giving you a transparent view, shows you his creativity, as well as the indivisibility of time. Of modernism, the existential dilemma stands out most sharply. Of postmodernisn, the dispersal of responsibility stands out most sharply. What’s so significant is that the film appears during the early years of postmodernism -- when it was figuring itself out. Works Cited Desser, David. Eros Plus Massacre: An Introduction to the Japanese New Wave Cinema. Bloomington: Indiana University Press, 1988. McDonald, Keiko I. Cinema East: A Critical Study of Major Japanese Films. Rutherford, NJ: Fairleigh Dickinson Press, 1983.

Case Analysis of Sutton Health

CASE ANALYSIS OF SUTTER HEALTH 1 Case Analysis of Sutter Health CASE ANALYSIS OF SUTTER HEALTH 2 Sutter Health is a non-profit network that is made up by community-based health care providers based in Northern California. This network introduced an interface that was aimed at enhancing revenue collection of the facilities from the self-pay patient.This network identified that traditional payment processing system had limitations that hindered the effective collecting of revenue. What with the recession, healthcare organizations have seen an increase in the inability to collect debt from the self-pay, the uninsured and underinsured patients. This has caused a lot of struggle when it comes to the organizations to meet the operational margins and the profits.I find there are a number of reasons for the new increase in patient’s debts, the most common are, poor accounting practices, lack of patient information and correct demographics. There is new governance that is designed to p rovide more coordinated care to said patients (Gleeson,2010). There are five geographic regions that reflects the health care access to the customers of Northern California. Each of the five regions will have governance structure and it will oversee many of the Sutter affiliated medical facilities and also the hospitals. In its effort to increase point of service collections and improve the overall revenue cycle Sutter health took steps to measure performance using a handful of specific primary benchmarks, empowering PFS staff to assume responsibility for every individual account they handle, ensure each registration is analyzed using a rules engine to identify problems before patients leave the registration desk and ensure PFS staff receive appropriate comprehensive training to excel under the new system† (Souza, McCarty, 2007).Obtaining the correct patient information plays a large part on non-collectable debt because patients are not able to be reached. These limitations we re associated with limited access to accurate information by the account representatives, ineffective performance measures and fragmented centers of the service provision. The Sutter Health program developed a system that was comprised of solutions that were geared towards overcoming these limitations. I will be CASE ANALYSIS OF SUTTER HEALTH 3 discussing the new system that was created by Sutter Health.The key problems and issues, is that the United States healthcare system is characterized by huge upkeep from collecting revenue from patients. This situation is brought about by a health care insurance system which entails high deductible pay health plans and as well as higher co-payments plan. (Souza, McCarty, 2007). This situation has been made worse through the large proportion of the population not having healthcare coverage. The traditional health care system has had a hard time meeting their target revenue collection.This is due to several problems that attached along with the traditional payment system. Unlike when dealing with the payments through insurance claims but also dealing with the up-front payments that are required by the hospital for payment of services before the patient could even receive the service (Souza, Mccarty, 2007). So this means that the patient services staff (PFS) has to have complete and accurate information about above said client. This presented a problem for the traditional payment system where much of the customer payment system was processed in the back end.This system also required that the PFS staff ask for money from self-pay patients, but the PFS were not accustomed to this under the traditional system. The PFS staff found it hard to wait for the back end section to process customer information and to provide a breakdown of the patients payment details. So this became a tedious task for hospital accounting departments as well as for patients that had to wait a longer period before receiving services. The inefficiency o f the traditional system not only resulted in low quality services, but also in low revenue collections.The system provides such a broad range of health care services, which include acute, sub- acute, home health, long term, outpatient care as well as physician delivery systems. These services are provided through an integrated health care delivery approach that gives the system the ability to deliver a full range of healthcare products and services. CASE ANALYSIS OF SUTTER HEALTH 4 Sutter also identified that PFS staff could not get ahold of real time information in operational and financial indicators such as cash collections and A/R (Souza, McCarty, 2007).So in the long run this meant that the managers and staff had to wait until the end of the month in order to identify the benchmarks. Sutter also recognized that the traditional system did not provide a means for analyzing selected data nor did it generate required detailed report on demand. This led to more cost as the hospital had to rely on programmers to generate such reports. The front desk staff also lacked real time information which hindered their ability to serve the client without consulting the back end staff.It also meant that the front desk staff could not monitor the patients progress (Souza, McCarty, 2007). Another challenge was that the PFS members were not empowered enough to be held accountable for each patients accounts they dealt with and it reduced the amount of accountability among the staff. These are some of the key challenges that the Sutter system were meant to address. The solutions that were employed by Sutter Health was an attempt to overcome the challenges stated above. Sutter Health implemented certain changes in the fore mentioned system that would make their operation more efficient.The strategies identified by the Sutter program entailed transferring most of the back end tasking to the front desk; providing accurate and complete information to managers and upfront staff; p roviding more effective performance evaluation and integrating all data elements within the system (Souza, McCarty, 2007). Allowing front desk staff to handle much of the payment process was deemed to have an effect on the efficiency of the process. Various solutions were employed to ensure that this is achieved.One of these solutions entailed using benchmarks to measure performance by the Patient Service Staff (PFS). Sutter identified a handful of primary benchmarks which included; Unbilled A/R days, Gross A/R days, Major A/R days, Cash Collection, Billed A/R days, and CASE ANALYSIS OF SUTTER HEALTH 5 percentage of A/R over 90, 180, 360 days (Souza, McCarty, 2007). This benchmark introduced shorter periods with which staff performances could be evaluated. This move was timely especially when onsidering that the industry has changed and things happen in terms of hours and days but not months. Another solution involved empowering the PFS members to have full responsibility over the a ccounts they are dealing with. This move was meant to increase a sense of responsibility and accountability as each individual members will be responsible for his or her own account (Souza, McCarty, 2007). This also gave the PFS members more autonomy to act as they saw fit and this improved the speed and efficient of service delivery by these staff members.The program also provided the PFS members with tools, that enabled them to automate their accounts, sort out their accounting using various means and seen their performances based on the achievement of the target. PFS and other accountant representatives were presented with individual dashboards that helped in the tracking of their progress in meeting targets. This also helped in enforcing the benchmarks set by this program. Sutter’s health program also introduced a front end collecting system as means of overcoming the mentioned problems.The pint of access collecting system introduced an opportunity for the health care fac ilities to reduce claims and denials. Though this system the patient records are analyzed before the patient leaves the registration desk. This enables the front desk staff to identify problems such as bad debt, patient or invalid patient type early enough and take the necessary corrective action. The Sutter health program also embarked on a comprehensive training program that was designed to support the existing PFS members and the registration staff. This gave staff the necessary competence to deal with the tools provided by this system.The training program also eliminated the need to hire formally educated staff to operate the system that would CASE ANALSIS OF SUTTER HEALTH 6 demand more than the $10-$20 an hour paid to current registration and PFS staff. For example, registration staff who were not used to asking patients for money were trained in effective communication skills. The training was also designed to introduce autonomy and effectiveness which acted as a motivator to the employee.The Sutter system allows staff to act with more independence which has made them active in owning the system. Autonomy is a critical element that enables workers to work effectively and deliver the best when it comes to their ability. The efficiency of the system has also made the work of the staff easier, acting as a further motivating factor for the staff. Another solution involved getting patients on board with this program. The POS collection system is not only beneficial to hospitals but also to the health care customers as well. (Souza, McCarty, 2007).This system provides a patient friendly billings which ensures transparency in the way customers are asked to pay for health care services. The payment system that is in force in other parts, bills the patient after he or she has already received the services and has already left the hospital. However, the Sutter program introduced transparency as the patient then gets to know what the services will cost him or her b efore they receive the services. It has become evident that patients would love to know how much the care they receive will cost them and this is what the Sutter program has provided.This system also offers a simplified system of settling hospital bills thereby making things easier for customers using said hospital system, customers are usually compelled to produce a lot of records and documentations in order to have their payment processed which introduces a lot of inconveniences. There is more accounting practices that are used by Sutter in identifying and solving problems, such as Sutter was discontented with the amount of revenue being collected from the self-pay patients (Souza, McCarty, 2007).The management team understood that the self-pay CASE ANALYSIS OF SUTTER HEALTH 7 patients were capable of meeting their medical expenses and therefore the problem was in their system. Sutter then resorted to evaluate the accountability and transparency in the process involved in the coll ection of revenue. It is through this evaluation that most of the traditional system did encourage responsibility and accountability to the people handling the revenue collection. Another accounting practice that was adopted was cost reduction.Accounting principles dictate that there are two major ways for increasing the margin; increasing profits or reducing costs. After exhausting all the avenues they could use in increasing revenue, Sutter embarked on a campaign that would reduce the cost of operation. This saw the collection process being integrated into a unified system. The methods used were also cost conscious, is why they opted for comprehensive training of their existing PFS and registration staff rather than hiring specially trained professionals, who would have demanded higher pay.Another alternative would be that Sutter’s strategies focused on improving accountability and autonomy of the staff in order to enhance revenue collection. Sutter health relied on solutio ns such as setting benchmarks and the empowering of staff. What they found to work was a full cycle of the amount payable. Amount payable refers to money owed to the institution by other parties while the full cycle refers to the amount of time it takes for the patients to settle their debt. (Rauscher, Wheeler, 2008).Reducing the full cycle may help to reduce the number of bad debts that a health institution suffers from. Traditionally a patient cycle followed procedures such as organizing schedule, registration, treatment, billing and collection (Solomon, 2011). The collection part is why the health institution is able to recover the debt owed to it by the patients. This section comes along after the treatment process is concluded and therefore increases the chances for bad debt. This paper proposes a system where bills are settled on a pre-service basis.The pre-service CASE ANALYSIS OF SUTTER HEALTH 8 system will be enabled by developing a system that standardized serves to make b illing before the client receives services easier (Trans Union, 2007). A per item standardized billing is advised. This is why a standard is set for each and every hospital procedure and the patient is billed by summing up the cost of all service items he or she has utilized. In my informed opinion the approach used by Sutter Health was effective. This is because their approach was able to address the concerns raised by the network.Sutter health was concerned with the growing number of self-pay payments and the diminishing of the amount of revenue. The need to increase the amount of collecting from this section of market was the primary objective of developing this strategy. The success of every strategy is able to deliver the set goals. When it comes to Sutter Health it is estimated that revenue collection from the self-pay patients increased by an additional $78 million after the implementation of the strategy (Souza, McCarty, 2007). This is a clear indicator of the programâ€℠¢s success. One of the benefits is improved quality of care for the patient.One of the solutions identified by Sutter was bringing the health customer onboard. This system did this by factoring the customer’s needs into the system, making it customer friendly. The customer’s now spend less time processing payment while at the same time, the patient’s get to know of the cost they will incur before receiving the services. The system has also reduced the number of patients being denied treatment as a result of a streamlined inventory system. In conclusion Sutter Health is a non-profit network based in California and is made up of community based health care providers.This case discussed how Sutter developed a system that was able to improve revenue collection from the self-pay patients. Sutter recognized that the number of bad debts was rising along with the rising number of self-pay patients, This network conducted an evaluation on its facilities and identified th at the problem of low revenue collection was linked to a disintegrated system of collection, in adequate accurate information CASE ANALYSIS OF SUTTER HEALTH 9 and poor performance indicators.Sutter Health employed solutions that entailed setting new benchmarks, empowering employees, factoring the customer’s interest and compressive training. References Rauscher, S. & Wheeler, J. (2008). Effective Hospital Revenue Cycle Management. Journal of Healthcare Management Robertson, K. (Oct, 16, 1995). Sacramento Business Journal 12, 30: 3 Solomon, P. (2011). State of Healthcare Reform Revenue Cycle Retrieved from http://philcsolomon. om/2011/04/the-state-of-healthcare-revenue-cycle-an-insi ders- perspective-part-2/ Souza, M. & McCarty, B. (2007). From bottom to top: How one provider retooled collection. Healthcare Financial Management 61 (9). 67-73 Trans Union (2007). Healthcare Collections: How Full Cycle Improvements Reduce Bad Debt. http://www. tranunion. com/docs/healthcare/busin essneeds/healthcarecollectionsWP. pdf